{"id":352,"date":"2022-03-30T14:47:26","date_gmt":"2022-03-30T14:47:26","guid":{"rendered":"https:\/\/babelteam.com\/pt\/?page_id=352"},"modified":"2022-06-15T16:37:22","modified_gmt":"2022-06-15T16:37:22","slug":"o-que-e-customer-success","status":"publish","type":"page","link":"https:\/\/babelteam.com\/pt\/o-que-e-customer-success\/","title":{"rendered":"O que \u00e9 Customer Success?"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/babelteam.com\/pt\/wp-content\/uploads\/2022\/01\/digital-imnovation-babelteam-background.jpg” background_size=”contain” background_position=”top_left” custom_padding=”34px||0px|||” bottom_divider_style=”waves2″ bottom_divider_color=”rgba(185,185,184,0.17)” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_3_font=”||on||||||” header_3_text_color=”#809BA5″ header_3_font_size=”27px” custom_margin=”||4px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

O que \u00e9…<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.16.1″ _module_preset=”default” header_font=”|800|||||||” header_text_color=”#3A6071″ header_font_size=”42px” custom_margin=”||||false|false” global_colors_info=”{}”]

Customer Success?<\/h1>[\/et_pb_text][et_pb_text ul_item_indent=”40px” ol_item_indent=”30px” _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#000000″ header_2_text_color=”#3A6071″ header_2_font_size=”20px” header_2_line_height=”1.4em” header_3_text_color=”#809BA5″ header_3_font_size=”19px” text_orientation=”justified” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” module_alignment=”center” global_colors_info=”{}” width__hover_enabled=”on|desktop”]

Customer Success<\/strong> \u00e9 uma estrat\u00e9gia que surgiu nas empresas de SaaS (Software as a Service) para manter seus clientes por mais tempo e, consequentemente, obter mais receita. As empresas que alcan\u00e7am receitas mais altas e crescem rapidamente t\u00eam comprovadamente fortes estrat\u00e9gias de sucesso do cliente.<\/strong><\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/babelteam.com\/pt\/wp-content\/uploads\/2022\/03\/customer-success.gif” alt=”Qu\u00e9 es Customer Success? Freshdesk” title_text=”Qu\u00e9 es Customer Success? Freshdesk” _builder_version=”4.16.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/babelteam.com\/pt\/wp-content\/uploads\/2022\/01\/digital-imnovation-babelteam-background.jpg” background_size=”initial” background_position=”center_right” custom_padding=”19px||0px|||” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text ul_item_indent=”40px” ol_item_indent=”30px” _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#000000″ header_2_text_color=”#3A6071″ header_2_font_size=”22px” header_2_line_height=”1.5em” header_3_text_color=”#809BA5″ header_3_font_size=”19px” text_orientation=”justified” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Para que se usa o Customer Success?<\/strong><\/h2>\n

\u00c9 muito comum, principalmente quando uma empresa entra em contato com o conceito de Customer Success<\/strong> pela primeira vez, confundi-lo com atendimento ao cliente ou atendimento ao cliente.<\/p>\n

No entanto, desde o in\u00edcio gostar\u00edamos de deixar claro que o Sucesso do Cliente n\u00e3o \u00e9 o mesmo que ter sucesso no atendimento ao cliente.<\/strong><\/p>\n

Embora este seja um erro comum, deve ser esclarecido desde o in\u00edcio para evitar que a empresa desenvolva uma estrat\u00e9gia com o foco errado.<\/p>\n

Por exemplo, ter um cliente participando de todas as reuni\u00f5es, aprender a usar seu produto, entender seus processos e n\u00e3o sobrecarregar seu suporte t\u00e9cnico pode parecer um bom sinal, mas isso n\u00e3o significa que voc\u00ea est\u00e1 indo bem em rela\u00e7\u00e3o aos seus objetivos.<\/p>[\/et_pb_text][et_pb_text ul_item_indent=”40px” ol_item_indent=”30px” _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#000000″ header_2_text_color=”#3A6071″ header_2_font_size=”22px” header_2_line_height=”1.5em” header_3_text_color=”#809BA5″ header_3_font_size=”19px” text_orientation=”justified” module_alignment=”center” custom_padding=”|||0px||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Que problemas podem ser resolvidos?<\/strong><\/h2>\n
    \n\t
  • Entregue valor:\n<\/strong>No onboarding \u00e9 necess\u00e1rio eliminar todos os atritos t\u00e9cnicos e culturais que o cliente possa ter com a sua solu\u00e7\u00e3o. Por isso, \u00e9 fundamental que ela tenha um processo de treinamento orientado para orientar o cliente em dire\u00e7\u00e3o ao primeiro valor.<\/li>\n\t
  • Envolva os clientes:<\/strong>\nO p\u00f3s-onboarding \u00e9 uma etapa essencial no processo de envolvimento do cliente em seu pr\u00f3prio sucesso, pois \u00e9 quando ele come\u00e7a a esperar os resultados prometidos pelos vendedores.<\/li>\n\t
  • Aumente o LTV (Valor do Cliente)<\/li>\n\t
  • Reter clientes:\nPara falar sobre reten\u00e7\u00e3o, \u00e9 importante abordar dois conceitos que est\u00e3o intimamente relacionados a ela: Resultado Desejado e Intera\u00e7\u00f5es com sua empresa.\n
      \n\t
    1. Resultado desejado:<\/strong> Conhecer o resultado final desejado pelo cliente e poder desenvolv\u00ea-lo \u00e9 o que far\u00e1 com que seu cliente enxergue valor no seu atendimento e na sua solu\u00e7\u00e3o.<\/li>\n\t
    2. Intera\u00e7\u00e3o com sua empresa:<\/strong> Tenha em mente que os clientes alcan\u00e7am os resultados desejados por causa de suas intera\u00e7\u00f5es com sua empresa, n\u00e3o apenas por meio de sua solu\u00e7\u00e3o.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\nPortanto, seu foco deve estar no sucesso dessas intera\u00e7\u00f5es. Nesse sentido, o CSM desempenha um papel ativo nessas intera\u00e7\u00f5es e n\u00e3o pode permitir que os clientes tenham uma experi\u00eancia ruim com a empresa.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(40,237,233,0.31)” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|#28ede9 100%” background_color_gradient_start=”#ffffff” background_color_gradient_end=”#28ede9″ background_enable_image=”off” background_size=”initial” background_position=”center_right” custom_padding=”19px|||||” top_divider_color=”rgba(185,185,184,0.14)” top_divider_height=”265px” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”25px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text ul_item_indent=”40px” ol_item_indent=”30px” _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”#3A6071″ header_2_font=”|800|||||||” header_2_text_color=”#3A6071″ header_2_font_size=”30px” header_2_line_height=”1.5em” header_3_font_size=”18px” header_3_line_height=”1.5em” text_orientation=”justified” width=”80%” module_alignment=”center” custom_padding=”||0px|0px||” global_colors_info=”{}”]

      Conhe\u00e7a a ferramenta que ajudar\u00e1 voc\u00ea a melhorar o Customer Success da sua empresa<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.16.1″ _module_preset=”default” text_orientation=”center” link_option_url=”https:\/\/babelteam.com\/pt\/herramientas\/freshworks\/freshdesk-customer-success\/” global_colors_info=”{}”]

      \"\"\u00a0<\/span>Fheshdesk | Customer Success<\/strong><\/h3>[\/et_pb_text][et_pb_image src=”https:\/\/babelteam.com\/pt\/wp-content\/uploads\/2022\/03\/Equipe-Freshworks.gif” alt=”Freshdesk. Customer Success Especialistas” title_text=”Freshdesk. Customer Success Especialistas” align=”center” _builder_version=”4.16.1″ _module_preset=”default” width=”29%” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/babel.team\/agendafabio” url_new_window=”on” button_text=”Agende uma reuni\u00e3o com nossos Especialistas” button_alignment=”center” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”27px” button_text_color=”#FFFFFF” button_bg_color=”#3A6071″ button_border_width=”0px” button_border_radius=”0px” button_font=”|800|||||||” button_use_icon=”off” custom_margin=”||6px|||” hover_enabled=”0″ box_shadow_style=”preset2″ global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#809BA5″ button_bg_enable_color__hover=”on” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_text_color=”#000000″ text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Sem custo e sem compromisso de compra\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

      O que \u00e9…Customer Success?Customer Success \u00e9 uma estrat\u00e9gia que surgiu nas empresas de SaaS (Software as a Service) para manter seus clientes por mais tempo e, consequentemente, obter mais receita. As empresas que alcan\u00e7am receitas mais altas e crescem rapidamente t\u00eam comprovadamente fortes estrat\u00e9gias de sucesso do cliente.Para que se usa o Customer Success? \u00c9 […]<\/p>\n","protected":false},"author":1,"featured_media":362,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"yoast_head":"\nO que \u00e9 Customer Success? - Babel-Team<\/title>\n<meta name=\"description\" content=\"Customer Success es una estrategia que surgi\u00f3 en las empresas de SaaS (Software como Servicio) para mantener a sus clientes por m\u00e1s tiempo y, por lo tanto, obtener m\u00e1s ingresos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/babelteam.com\/pt\/o-que-e-customer-success\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Customer Success? 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