{"id":352,"date":"2022-03-30T14:47:26","date_gmt":"2022-03-30T14:47:26","guid":{"rendered":"https:\/\/babelteam.com\/v2\/?page_id=352"},"modified":"2022-06-15T16:37:22","modified_gmt":"2022-06-15T16:37:22","slug":"o-que-e-customer-success","status":"publish","type":"page","link":"https:\/\/babelteam.com\/v2\/o-que-e-customer-success\/","title":{"rendered":"O que \u00e9 Customer Success?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/babelteam.com\/v2\/wp-content\/uploads\/2022\/01\/digital-imnovation-babelteam-background.jpg\u00bb background_size=\u00bbcontain\u00bb background_position=\u00bbtop_left\u00bb custom_padding=\u00bb34px||0px|||\u00bb bottom_divider_style=\u00bbwaves2″ bottom_divider_color=\u00bbrgba(185,185,184,0.17)\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb header_3_font=\u00bb||on||||||\u00bb header_3_text_color=\u00bb#809BA5″ header_3_font_size=\u00bb27px\u00bb custom_margin=\u00bb||4px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]

O que \u00e9…<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bb|800|||||||\u00bb header_text_color=\u00bb#3A6071″ header_font_size=\u00bb42px\u00bb custom_margin=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]

Customer Success?<\/h1>[\/et_pb_text][et_pb_text ul_item_indent=\u00bb40px\u00bb ol_item_indent=\u00bb30px\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ header_2_text_color=\u00bb#3A6071″ header_2_font_size=\u00bb20px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_3_text_color=\u00bb#809BA5″ header_3_font_size=\u00bb19px\u00bb text_orientation=\u00bbjustified\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb width__hover_enabled=\u00bbon|desktop\u00bb]

Customer Success<\/strong> \u00e9 uma estrat\u00e9gia que surgiu nas empresas de SaaS (Software as a Service) para manter seus clientes por mais tempo e, consequentemente, obter mais receita. As empresas que alcan\u00e7am receitas mais altas e crescem rapidamente t\u00eam comprovadamente fortes estrat\u00e9gias de sucesso do cliente.<\/strong><\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/babelteam.com\/v2\/wp-content\/uploads\/2022\/03\/customer-success.gif\u00bb alt=\u00bbQu\u00e9 es Customer Success? Freshdesk\u00bb title_text=\u00bbQu\u00e9 es Customer Success? Freshdesk\u00bb _builder_version=\u00bb4.16.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/babelteam.com\/v2\/wp-content\/uploads\/2022\/01\/digital-imnovation-babelteam-background.jpg\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbcenter_right\u00bb custom_padding=\u00bb19px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text ul_item_indent=\u00bb40px\u00bb ol_item_indent=\u00bb30px\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ header_2_text_color=\u00bb#3A6071″ header_2_font_size=\u00bb22px\u00bb header_2_line_height=\u00bb1.5em\u00bb header_3_text_color=\u00bb#809BA5″ header_3_font_size=\u00bb19px\u00bb text_orientation=\u00bbjustified\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]

Para que se usa o Customer Success?<\/strong><\/h2>\n

\u00c9 muito comum, principalmente quando uma empresa entra em contato com o conceito de Customer Success<\/strong> pela primeira vez, confundi-lo com atendimento ao cliente ou atendimento ao cliente.<\/p>\n

No entanto, desde o in\u00edcio gostar\u00edamos de deixar claro que o Sucesso do Cliente n\u00e3o \u00e9 o mesmo que ter sucesso no atendimento ao cliente.<\/strong><\/p>\n

Embora este seja um erro comum, deve ser esclarecido desde o in\u00edcio para evitar que a empresa desenvolva uma estrat\u00e9gia com o foco errado.<\/p>\n

Por exemplo, ter um cliente participando de todas as reuni\u00f5es, aprender a usar seu produto, entender seus processos e n\u00e3o sobrecarregar seu suporte t\u00e9cnico pode parecer um bom sinal, mas isso n\u00e3o significa que voc\u00ea est\u00e1 indo bem em rela\u00e7\u00e3o aos seus objetivos.<\/p>[\/et_pb_text][et_pb_text ul_item_indent=\u00bb40px\u00bb ol_item_indent=\u00bb30px\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ header_2_text_color=\u00bb#3A6071″ header_2_font_size=\u00bb22px\u00bb header_2_line_height=\u00bb1.5em\u00bb header_3_text_color=\u00bb#809BA5″ header_3_font_size=\u00bb19px\u00bb text_orientation=\u00bbjustified\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|||0px||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]

Que problemas podem ser resolvidos?<\/strong><\/h2>\n
    \n\t
  • Entregue valor:\n<\/strong>No onboarding \u00e9 necess\u00e1rio eliminar todos os atritos t\u00e9cnicos e culturais que o cliente possa ter com a sua solu\u00e7\u00e3o. Por isso, \u00e9 fundamental que ela tenha um processo de treinamento orientado para orientar o cliente em dire\u00e7\u00e3o ao primeiro valor.<\/li>\n\t
  • Envolva os clientes:<\/strong>\nO p\u00f3s-onboarding \u00e9 uma etapa essencial no processo de envolvimento do cliente em seu pr\u00f3prio sucesso, pois \u00e9 quando ele come\u00e7a a esperar os resultados prometidos pelos vendedores.<\/li>\n\t
  • Aumente o LTV (Valor do Cliente)<\/li>\n\t
  • Reter clientes:\nPara falar sobre reten\u00e7\u00e3o, \u00e9 importante abordar dois conceitos que est\u00e3o intimamente relacionados a ela: Resultado Desejado e Intera\u00e7\u00f5es com sua empresa.\n
      \n\t
    1. Resultado desejado:<\/strong> Conhecer o resultado final desejado pelo cliente e poder desenvolv\u00ea-lo \u00e9 o que far\u00e1 com que seu cliente enxergue valor no seu atendimento e na sua solu\u00e7\u00e3o.<\/li>\n\t
    2. Intera\u00e7\u00e3o com sua empresa:<\/strong> Tenha em mente que os clientes alcan\u00e7am os resultados desejados por causa de suas intera\u00e7\u00f5es com sua empresa, n\u00e3o apenas por meio de sua solu\u00e7\u00e3o.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\nPortanto, seu foco deve estar no sucesso dessas intera\u00e7\u00f5es. Nesse sentido, o CSM desempenha um papel ativo nessas intera\u00e7\u00f5es e n\u00e3o pode permitir que os clientes tenham uma experi\u00eancia ruim com a empresa.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(40,237,233,0.31)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_stops=\u00bb#ffffff 0%|#28ede9 100%\u00bb background_color_gradient_start=\u00bb#ffffff\u00bb background_color_gradient_end=\u00bb#28ede9″ background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbcenter_right\u00bb custom_padding=\u00bb19px|||||\u00bb top_divider_color=\u00bbrgba(185,185,184,0.14)\u00bb top_divider_height=\u00bb265px\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb25px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text ul_item_indent=\u00bb40px\u00bb ol_item_indent=\u00bb30px\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ header_text_color=\u00bb#3A6071″ header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#3A6071″ header_2_font_size=\u00bb30px\u00bb header_2_line_height=\u00bb1.5em\u00bb header_3_font_size=\u00bb18px\u00bb header_3_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbjustified\u00bb width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb||0px|0px||\u00bb global_colors_info=\u00bb{}\u00bb]

      Conhe\u00e7a a ferramenta que ajudar\u00e1 voc\u00ea a melhorar o Customer Success da sua empresa<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16.1″ _module_preset=\u00bbdefault\u00bb text_orientation=\u00bbcenter\u00bb link_option_url=\u00bbhttps:\/\/babelteam.com\/v2\/herramientas\/freshworks\/freshdesk-customer-success\/\u00bb global_colors_info=\u00bb{}\u00bb]

      \"\"\u00a0<\/span>Fheshdesk | Customer Success<\/strong><\/h3>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/babelteam.com\/v2\/wp-content\/uploads\/2022\/03\/Equipe-Freshworks.gif\u00bb alt=\u00bbFreshdesk. Customer Success Especialistas\u00bb title_text=\u00bbFreshdesk. Customer Success Especialistas\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.16.1″ _module_preset=\u00bbdefault\u00bb width=\u00bb29%\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_button button_url=\u00bbhttps:\/\/babel.team\/agendafabio\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbAgende uma reuni\u00e3o com nossos Especialistas\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb27px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#3A6071″ button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb0px\u00bb button_font=\u00bb|800|||||||\u00bb button_use_icon=\u00bboff\u00bb custom_margin=\u00bb||6px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset2″ global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|desktop\u00bb button_bg_color__hover=\u00bb#809BA5″ button_bg_enable_color__hover=\u00bbon\u00bb sticky_enabled=\u00bb0″][\/et_pb_button][et_pb_text _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]Sem custo e sem compromisso de compra\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

      O que \u00e9…Customer Success?Customer Success \u00e9 uma estrat\u00e9gia que surgiu nas empresas de SaaS (Software as a Service) para manter seus clientes por mais tempo e, consequentemente, obter mais receita. As empresas que alcan\u00e7am receitas mais altas e crescem rapidamente t\u00eam comprovadamente fortes estrat\u00e9gias de sucesso do cliente.Para que se usa o Customer Success? \u00c9 […]<\/p>\n","protected":false},"author":1,"featured_media":362,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-352","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nO que \u00e9 Customer Success? - Babel-Team<\/title>\n<meta name=\"description\" content=\"Customer Success es una estrategia que surgi\u00f3 en las empresas de SaaS (Software como Servicio) para mantener a sus clientes por m\u00e1s tiempo y, por lo tanto, obtener m\u00e1s ingresos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/babelteam.com\/v2\/o-que-e-customer-success\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Customer Success? 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